"The original cable changes the sound quality. The ultimate speaker cable developed with Audio-Technica."

[Co-developed with Audio Technica! Specially selected original speaker cables]
Exceed the limits of sound quality with original cables.

This time, after repeated tests with Audio-Technica, we have developed a high-quality original speaker cable specifically for the plan. This cable optimizes all wiring from the deck to the network to the speakers, dramatically improving sound quality.
Insert only the length of cable needed to match your car. Prevent unnecessary loss and efficiently strengthen your sound system.

[Why did we create the original cable? ]
Some of the original cables on the market cost tens of thousands of yen, with only a few cables costing less than 100 yen.
Therefore, we decided to create a completely original cable instead of an OEM cable. Utilizing Audio-Technica's technical capabilities, we have created a cable that delivers high sound quality.
Furthermore, the higher-end model of this cable is Audio-Technica's AT-RS160, and its high sound quality performance has been proven.

[Renew your music experience]
By using this original cable, you can maximize the performance of your speakers and experience clear and dynamic sound quality like never before. We deliver an audio experience that goes one step further by reproducing every detail of the sound.

This description emphasizes the high quality of the original cable and its development history, and conveys the improved sound quality.
If you need any further adjustments or changes, please let us know!